Taylor Swift has a knack for coming up with creative ways to promote her new music, and she knocked it out of the park with 1989 (Taylor’s Version). She joined forces with Google and unveiled the titles of four “from the vault” tracks via a mysterious search puzzle.
Back on Tuesday, Google invited Swift’s fans to “get out of the woods (or unlock the vault) as everyone collectively solves 33 million puzzles.” 89 puzzles were introduced, and Swifties around the world embarked on a wild Easter egg hunt, trying to get to the titles of four new tracks as soon as possible.
As it usually happens when Swifties are involved, it only took a few hours for this Google Search feature to crash, but it was all in good fun. After a day of tireless work, Swift’s fans managed to solve all 33 million puzzles, and she unveiled four “from the vault” titles – “Is It Over Now?”, “Now That We Don’t Talk”, “Say Don’t Go”, and “Suburban Legends”.
Swift also shared a full tracklist and backcovers of 1989 (Taylor’s Version) on social media, revealing the fifth “from the vault” track titled “S—t!”. The album will come out on October 27, and the Target-exclusive edition is expected to feature another bonus track.
