It’s been a few months since The Weeknd, Madonna, and Playboi Carti joined forces for “Popular”, and they’re putting this song back on the map! The music video for this catchy track is here, and it sees the amazing trio living the lush life.
The Cliqua-directed visual opens with a close-up of Madonna, delivering the song’s opening line “I’ve seen the devil/ Down Sunset/ In every place/ In every face,” before shifting to the aerial shots of a lavish hillside mansion hidden deep in the mountains.
As the video progresses, we watch The Weeknd, Madonna, and Playboi Carti living their best lives, enjoying their own luxe spaces, while delivering their verses.
“Popular” had a pretty complicated rollout long before its lavish music video hit the shelves. It was initially meant to be released as a part of the soundtrack of The Weeknd’s HBO series The Idol. He even told Zane Lowe that Madonna was “the ultimate co-sign for this song, for this album, and for this TV show” because she’s the ultimate pop star.
“Popular” was eventually released on June 2, 2023, on the deluxe edition of the Weeknd’s greatest hits album The Highlights. It managed to hit the top ten in several countries around the world, including the UK, Canada, and Australia.
