British singer Ed Sheeran is currently one of the biggest names in the world of music. His latest album, 2017’s ÷ (Divide), dominated the charts and became the fastest selling album of a male artist in the United Kingdom. Fans already eagerly expect Sheeran’s newest release, but might be left a bit disappointed. Speaking with George Ezra, the 26-year-old singer revealed some details about his new album, saying that his next record won’t be a pop album.
“The next record that I’m making is not a pop album.” said Sheeran. “The reason it’s not a pop album is people expect you to come and the next album they’re going to be like ‘it has to be bigger than ‘Shape of You’ and it has to sell more than this’, but if I control it and go ‘here’s a lo-fi record that I really f***ing love,’ my fans are gonna be like ‘Yay!’, and the pop world are gonna be like ‘oh well, maybe the next one.’”
“If the next album does, like, 2 or 1 [million], or 500,000, it’s not a failure because I’ve made an album where I’m not trying to get there, so it’s not a failure.” he added. “No one’s going to be like, ‘that’s a flop’. They’re going to be like, ‘that’s what he wants to do’.”
2017 was more than successful for Ed Sheeran. He finished as the Spotify’s most streamed artist and ÷ was the most successful album on the platform, reaching 3.1 billion streams, and also the best-selling album in the United States and the UK. Sheeran also received numerous awards for his work in 2017, including the Grammy Awards for Best Pop Solo Performance for the ‘Shape of You’ and Best Pop Vocal Album for ÷.
