YouTube has teamed up with Universal Music Group to remaster classic music videos in HD.
The music platform revealed Wednesday that it has remastered over 100 iconic music videos in the highest available video and audio quality.
“Great music videos are works of art that continue to drive cultural influence across generations,” reads an announcement on YouTube’s blog. “And just like priceless paintings or sculptures in museums, from time to time they need some TLC.”
“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” added Stephen Bryan, global head of label relations at YouTube. “It’s our goal to ensure that today’s music videos — true works of art — meet the high-quality standards that artists’ works deserve and today’s music fans expect.”
The100 remastered music videos include Gaga’s “Bad Romance,” Gwen Stefani’s “Hollaback Girl,” Katy Perry‘s “I Kissed a Girl,” and the 1996 Spice Girls hit “Wannabe,” among many others.
The music platform hopes to offer 1,000 remastered videos by 2020.
