Ty Dolla $ign and J. Cole surprised their fans with soulful collaboration “Purple Emoji”, and this moving song finally gets the music video it deserves.
Instead of putting themselves in the spotlight, the two rappers gave other people an opportunity to shine, and it’s proven to be the best choice they could’ve possibly make. The emotional video for their latest track shows numerous couples enjoying their time with each other.
Director Olivia Rose recruited people who share a real connection for this video because she hopped their strong bond will bring vulnerability and authenticity to “Purple Emoji”.
“I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love,” said Rose in a statement.
