There’s been a lot of buzz surrounding Paul McCartney’s video for his hit single “Who Cares,” and it was definitely worth the wait. The former Beatle sent a powerful message in this colorful video starring Emma Stone.
The unlikely duo used McCartney’s new song to spread the anti-bullying message, and this video produced by Creative Visions is only the first step. McCartney also collaborated with this non-profit organization to start the #WhoCaresIDo campaign.
“My hope is that if there are kids being bullied, and there are, maybe by listening to this song and watching this video, they might just think it’s not as bad. It’s the kind of thing you can just stand up to and laugh off and get through,” explained McCartney.
“Who Cares” is the latest single from his new solo studio album, Egypt Station, and Emma Stone was delighted when McCartney asked her to appear in the video. After her mom was diagnosed with breast cancer in 2008, the two got matching Beatles-themed tattoos, using a blackbird drawing Stone received from McCartney.
The new musical short film 'Who Cares I Do' is now available on @AppleMusic! Watch and share the film, and tell the people you love “Who cares? I do!" https://t.co/5DHaamJ43U pic.twitter.com/HlBhYwBkwN
— Paul McCartney (@PaulMcCartney) December 17, 2018