Nine Inch Nails’ YouTube Views Skyrocket Thanks to “Black Mirror”

Trent Reznor performs with Nine inch Nails at FYF Festival, 2017. Photo by Chelsea Lauren/REX/Shutterstock (8971600bw)

It’s been a little bit more than a week since Netflix dropped three brand-new episodes of Black Mirror, and one of them just happened to feature a reworked version of Nine Inch Nails classic “Head Like a Hole”. Fans of the show immediately fell in love with it, and couldn’t wait to hear it again.

Loudwire reports that the track from NIN’s debut studio album Pretty Hate Machine experienced a 300% surge in views after the new season of Black Mirror hit Netflix. It was featured in the third episode Rachel, Jack and Ashley Too, starring Miley Cyrus.

The former Disney star played the role of pop superstar Ashley O, whose biggest hit titled “On a Roll” happened to be based on Nine Inch Nails classic. Creator of the show, Charlie Brooker, felt this song would be a perfect fit, and asked Trent Reznor permission to turn it into an addictive pop tune.

“He got it straight away. It was via email and he was really happy. He wanted to see the script and I got to rewrite his lyrics in a chirpy way. I’m not the best lyricist in the world, and there’s one point where she’s singing ‘I’m stoked on ambition and verve’ instead of ‘You’re gonna get what you deserve,’” explained Brooker during press screening in London.