There was always something truly emotional and moving about James Bay’s music, and he’s back to breaking our hearts with the music video for his latest song, “Bad”.
This video kicks off with an image of Bay delivering his latest tune on an acoustic guitar, but we quickly learn there’s more to it than meets the eye. The British singer is actually sitting on a floating chair while playing his song, and we follow him as he flies all around New York.
“Bad” is one of the songs from Bay’s latest EP Oh My Messy Mind, which came out on May 10th, and it perfectly captured the pain that comes with loss, longing, and unrequited love.
“With ‘Bad’ and the other songs on the EP, I wanted to be honest about some of my own stories and other stories I was being pulled into. I regularly write things down in a stream of consciousness to empty my head,” said Bay in a press release.
