Baby Keem and Kendrick Lamar Go Analog in Music Video for “The Hillbillies”

Kendrick Lamar at the Festival D'ete De Quebec in 2017
Kendrick Lamar at the Festival D'ete De Quebec in 2017. Photo by RMV/REX/Shutterstock (8923784aw)

Baby Keem and Kendrick Lamar and shaping up to be one of hip-hop’s most exciting duos, and they just shared another collaboration with the world. The two rappers joined forces again and dropped a VHS-style visual for their latest song “The Hillbillies”.

Directed by Neal Farmer and produced by Evilgiane, this retro visual sees the West Coast duo goofing around by each other’s side. The video is filmed in the VHS style and it shows the two rappers hanging out on a private jet and shopping at a mall before heading to the Dodger Stadium with none other than Tyler, the Creator.

Baby Keem is Kendrick Lamar’s cousin and they joined forces on several occasions in the past. He was credited as songwriter and producer on Lamar’s project Black Panther: The Album, and they later recorded songs “Range Brothers” and the Grammy-winning “Family Ties” from Keem’s debut studio album The Melodic Blue.

“The Hillbillies” isn’t the first collaboration that Lamar released this month. He joined forces with Beyoncé for the remix of her song “America Has a Problem”. This surprise release marked their third collaboration following “Freedom” from Beyoncé’s album Lemonade and their 2019 Lion King Soundtrack song “Nile”.