Zara Larsson is currently busy plotting her next studio album and she just dropped another single from this record. The music video for “End of Time” is here and its offbeat energy perfectly captures the song’s hopeful lyrics.
The Swedish singer described her latest track as a part symphonic power ballad, part dystopian dance banger. Her frequent collaborators Rick Nowels and Danja wrote and produced this song by her side and also helped her bring her upcoming album to life.
Larsson joined forces with the Baker Twins for the “End of Time” music video, and she described both the visual and the song’s lyrics as very personal to her.
“I have explored this theme before, that there’s a real duality to my life in being a fan and a creator, a real person, and a pop star. I’m working on loving all those sides equally. That’s why I feel like the video is my version of an eternal love story,” she said in a press release.
“End of Time” was released as the second single from her upcoming fourth studio album, and it was preceded by “Can’t Tame Her” back in January. Larsson told NME that her new album is “pretty much done” last year, adding that it’s sonically “a little harder” than her old music.