Most modern artists rely on the power of social media to tease their new music, but not The Rolling Stones. The legendary rock band seemingly teased the release of their next studio album Hackney Diamonds with a cryptic ad in a local newspaper.
Instead of relying on modern means of promotion, The Rolling Stones turned to the Hackney Gazette to get their message across. A recent ad in this magazine promotes a local business Hackney Diamonds, described as “specialists in glass repair”, and features multiple references to the beloved rock band.
In addition to featuring The Rolling Stones’ iconic tongue logo, the ad in question also pays homage to several of their iconic songs. “Our friendly team promises you satisfaction. When you say gimme shelter we’ll fix your shattered windows,” the ad reads, hinting at the band’s smash hits “(I Can’t Get No) Satisfaction”, “Gimme Shelter” and “Shattered”.
The ad also mentions that Hackney Diamonds was established in 1962 – the year of The Rolling Stones’ foundation. The band’s passionate fans also noticed that the font for Hackney Diamonds was previously used on their 1978 album Some Girls.
The Rolling Stones are yet to confirm the release of their next studio album, but the ad suggests they’ll drop new music this September.