Taylor Swift Sets Several Records with Surprise Single “Me!”

Taylor Swift performing in Chicago in 2017. Photo by RMV/REX/Shutterstock (9699860f)

Taylor Swift took the world by storm when she dropped her highly-anticipated new single “Me!”

The colorful video for her surprise project has been out for a couple of days, but it already broke a series of major records.

Following its release on April 26, “Me!” attracted 65.2 million YouTube viewers in the first 24 hours, becoming the biggest debut by a female solo artist. This is also a personal record for Swift, who previously received 43.2 million views with “Look What You Made Me Do” over the course of a single day.

“Me!” will serve as the lead single from Swift’s upcoming seventh studio album, and it gave her fans a lot to talk about. It’s her first collaboration with Panic! at the Disco frontman Brandon Urie, and features a cameo from her cats – including newly-adopted Benjamin Button.

This playful visual is also filled with symbolic imaginary and Easter eggs. Swift’s fans always enjoyed little clues she leaves behind for them, and “Me!” gave them a lot to analyze, so it’s not surprising they went to watch it over and over again.