Kendrick Lamar Stirs Commotion With His “Not Like Us” Video

Kendrick Lamar at Lollapalooza Festival in August 2023
Kendrick Lamar at Lollapalooza Festival in August 2023. Photo by Mediapunch/Shutterstock (2766000v)

Just when we thought that the feud between Kendrick Lamar and Drake cooled down, Lamar decided to add some more fuel to the fire. He stirred quite a commotion with the music video for the diss track “Not Like Us”, which serves as his final victory lap in this beef.

Directed by Dave Free and Lamar, the “Not Like Us” visual is filled with countless Easter eggs referencing the feud between the two rappers. From doing push-ups as a reference to Drake’s song of the same name to hitting a piñata reminiscent of Drake’s OVO Owl, Lamar made sure to take a hit at Drake every chance he got.

The music video “Not Like Us” stirred quite a commotion after hitting the shelves on Independence Day, and attracted millions of views on YouTube. Even before this video hit the shelves, “Not Like Us” was already the most successful song to come out of the Lamar-Drake feud, and it set several streaming records before debuting atop the Billboard Hot 100.

Its popularity just kept rising after Lamar first released it in early May. His performance at the Juneteenth concert in Inglewood, California titled “Pop Out: Ken & Friends” brought even more attention to this song after Lamar performed it six times alongside several notable guest stars.