Jack Harlow Pays Homage to Louisville in “They Don’t Love It” Music Video

Jack Harlow at The Metropolitan Museum of Art's Costume Institute Benefit in May 2023
Jack Harlow at The Metropolitan Museum of Art's Costume Institute Benefit in May 2023. Photo by Stephen Lovekin/BEI/Shutterstock (13893708ym)

Jack Harlow created quite a splash with his surprise album Jackson, and he promoted its release with the lead single “They Don’t Love It”. The music video for this song is here, and it sees the Grammy-nominated rapper taking us on a tour of Louisville, Kentucky.

The Eliel Ford-directed visual is definitely Harlow’s most personal to date, and he used it to pay homage to his hometown of Louisville. The video was shot all across this city, and it sees the rapper barbecuing with his family, hanging out with friends, blowing up fireworks, rapping in a strip mall parking, driving through the streets, and exploring several Louisville attractions.

Harlow also celebrated the release of his new album by visiting several public schools in Louisville, including his former schools Highland Middle School and Atherton High School. According to the staff, he offered empowering words to students and encouraged them to keep working towards their dreams.

Harlow dropped his latest album Jackson on April 28, and he teased its release just two days before it hit the shelves. “They Don’t Love It” was released as it is first single, and the album is projected to sell around 50,000 copies during its first week.