Just when we though Eminem is done with addressing his critics by releasing surprise album Kamikaze, the rapper decided to strike again. This time Em took a full-page advert in The Hollywood Reporter and mocked the critics and their negative reviews of his latest albums.
The advert consists of Kamikaze artwork on which there are written review quotes containing not-so-pleasant opinions about the album. As this Eminem’s move wasn’t cool enough, the advert also contains part of THR’s own review which called the record “…the work of an aging artist trying and failing to remain relevant …”
Also are included reviews from Noisey, who labeled Kamikaze ” …a stale misfire…,” Pitchfork who called Em’s effort “…yet another empty, intermittently tone-deaf onslaught,” and others.
After calling out Eminem’s critics, cheeky advert finishes with delivering album’s impressive numbers: “#1 in 103 countries and 434,000 equivalent album units in the US first week” and “Thanks for the support, a***holes!” message.
You can check it out below.
Respect to @Eminem and his label for running this very funny ad in @THR magazine. Is this the print equivalent of a diss track? pic.twitter.com/xPVXzWxZi5
— Matthew Belloni (@THRMattBelloni) September 20, 2018
Without any previous announcement, Eminem released his tenth studio Kamikaze on August 31, 2018. Although it received mixed reviews from the critics, the album went on to be a massive hit with the audience. It ended up topping the US Billboard 200 charts while all eleven songs entered the Billboard Hot 100. And, as Em’ told you in the advert, it conquered 102 more countries as well.
