South Korean girl group Blackpink recently dropped their new EP Kill This Love and celebrated its release with an epic music video for the lead single of the same name.
After less than three days, this video was already seen by 100 million people on YouTube, reaching this milestone faster than any other video in the history of the site.
Surprisingly enough, this isn’t even the first record this video broke. “Kill This Love” also set a record for the biggest YouTube Premiere event, and it managed to accumulate nearly 50 million views in just 24 hours.
This was their biggest YouTube debut so far, but the girl group managed to set another record after hitting 100 million views. They reached this number in 62 hours or 2.6 days, breaking the record previously held by Psy’s video for “Gentleman”.
Kill This Love EP was released on April 4, and it features a total of five songs, including another smash hit “Ddu-Du Ddu-Du”.
Blackpink is currently gearing up for their concert at Coachella, which will kick off their first North American tour.
