The first week’s numbers for Billie Eilish’s Hit Me Hard and Soft are finally in, and she managed to set a few personal records along the way. Despite debuting at No. 2 on the Billboard 200 chart, Eilish’s third studio album managed to score the largest opening week of her career.
Hit Me Hard and Soft debuted at No. 2 behind Taylor Swift’s The Tortured Poets Department, with 339,000 equivalent album units. Album sales comprise 191,000, including 90,000 in vinyl sales alone, while SEA units comprise 166,500 (equaling 193.93 million on-demand official streams), and TEA units comprise 1,500.
This marks the largest opening week of Eilish’s career, both in terms of sales and overall equivalent album units. Her streaming numbers are also pretty impressive, considering that Hit Me Hard and Soft features just ten songs, including the lead single “Lunch”.
Despite failing to debut at No. 1 in the US, Hit Me Hard and Soft reached the top of the charts in several other countries, including Australia, France, Germany, Ireland, and Spain. It also hit No. 1 on the UK Albums Chart with 67,100 album equivalent units, which marks the second-biggest opening week for any album in the UK this year, and the biggest opening week of Eilish’s career.
