Billie Eilish has been dropping hints about her third studio album for quite some time, and she finally made it official. The Grammy-winning artist announced her highly-anticipated new album Hit Me Hard and Soft ahead of its release next month.
Eilish came up with a pretty brilliant strategy to tease her new album before officially announcing its release. In addition to teasing its lyrics through a series of billboards around the world, she also added all of her Instagram followers to the “Close Friends” list as a part of the promo.
After weeks of anticipation, Eilish finally announced her third studio album will be titled Hit Me Hard and Soft, and it’s coming our way on May 17. The album’s cover shows the singer floating in deep blue water below a white door.
Eilish revealed she’s not planning to drop any singles ahead of the album’s release, saying “I wanna give it to you all at once.” She also recommended listening to the songs in chronological order because they’ll “[hit] you hard and soft both lyrically and sonically while bending genres and defying trends along the way.”
Eilish’s last album Happier Than Ever came out in 2021, but she’s been pretty busy in the meantime. Her latest single “What Was I Made For?” was featured in Barbie, and it won her the Academy Award for best original song, which she shared with her brother Finneas O’Connell.
