Kendrick Lamar is no stranger to hitting that iconic Super Bowl stage, and he’ll finally get to do it all on his own. The Grammy-winning rapper has been announced as the headliner of the Super Bowl LIX halftime show, taking place at Caesars Superdome in New Orleans on February 9, 2025.
Lamar previously performed at the Super Bowl in 2022 alongside the rap legends Dr. Dre, Mary J. Blige, Snoop Dogg, and Eminem, and he promised his headlining show would be another celebration of hip-hop. “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” said Lamar in a statement.
Jay-Z, who’s producing the Super Bowl halftime show through Roc Nation, described Lamar as a once-in-a-generation artist and performer, with an unparalleled ability to define and influence culture globally, whose deep love for hip-hop and culture informs his artistic vision.
NFL’s announcement is the cherry on the cake of an amazing year for Lamar, who has given us several hit songs since the start of 2024. He kicked things off with Future and Metro Boomin collaboration “Like That”, which reached No. 1 on the Billboard Hot 100 chart, only to find even bigger success with the Drake diss track “Not Like Us”.
