For the last few years, it seems as though every day is a good one for Kendrick Lamar. Few artists have proven to maintain his level of consistency over the long haul.
After a string of poignant, genre-defining releases and a tidal wave of awards, the Compton rapper is still managing to top his own career highs. Case in point: the wild success of DAMN., his most recent album. Though the release did go on to earn Pitchfork’s coveted “Album of the Year” title, the popularity of the album doesn’t solely reflect in its widespread critical acclaim.
Every single track on the record, without exception, saw sales numbers that other artists would be fortunate to see on the biggest singles of their career. As is normally the case with a profitable release, K. Dot’s sky-high sales numbers reflected in his hefty dominance of the Billboard Hot 100 throughout all of 2017. The thing that made Kendrick’s success so unique, however, was the sheer volume of hits he managed to release in one album. Every single song on DAMN. managed to make the charts, with a handful even landing in the top 15.