Legendary So So Def record label is going on tour to celebrate its 25th anniversary. The tour was announced by label founder and rap magnate Jermaine Dupri.
The So So Def 25th anniversary tour will include 11 U.S. cities and will kick off on October 14th with a show in Washington. The tour will also include a date in Dupri’s hometown of Atlanta before wrapping up on November 2nd in Los Angeles.
Besides Jermaine Dupri, the tour will feature performances by Anthony Hamilton, Bone Crusher, Youngbloodz, Xscape, Da Brat, Jagged Edge, Bow Wow, Dem Franchize Boyz, and J-Kwon.
“This is perfect timing,” said Dupri in the announcement. “This is the 25th anniversary of a black-owned record company that put out multiple artists and enough artists to do our own tour. We’re blessed basically.”
Established in 1993, So So Def is credited for the rise in prominence of Southern hip-hop in the 1990s. The record label managed many successful acts including hip-hop duo Kris Kross, R&B vocal quartet Xscape and teen star rapper Bow Wow. The list of current artists managed by So So Def includes Da Brat, J-Kwon, Jagged Edge and Mani.
Jermaine Dupri recently received acclaim for his solo work as well, being inducted into the Nashville Songwriters Hall of Fame. He produced and worked with numerous music stars including Mariah Carey, Usher, Jay-Z, and Nelly among others. His collaboration with Carey also got him a Grammy Award for Best R&B Song, since he was one of the writers of her hit song “We Belong Together.”