Lorde burst onto the scene with her debut album Pure Heroine, and it’s already been a full decade since its release. She marked the tenth anniversary of her seminal record in an emotional letter sent to her fans and launched a new line of merchandise to mark the occasion.
Lorde’s fan letter saw her reflecting on the time when she started working on Pure Heroine and had nothing but some Photo Booth selfies, emotional Word documents, and Tumblr posts on her hands before turning them into something special.
“Pure Heroine exists because I had the tiniest inkling of what I’ve now come to see as one of my guiding principles: that each of us have a handful of songs inside us that are ours, and only ours, to sing… You are sitting on a gold mine that no one can rob,” wrote Lorde.
Pure Heroine made quite a splash after hitting the shelves on September 27, 2013, and Lorde created a lot of buzzes ahead of its release with her breakout hit “Royals”. This album also produced singles “Tennis Court”, “Team” and “Glory and Gore” and went on to sell five million copies worldwide, earning triple platinum certification in the United States.