Justin Bieber is dropping his sixth studio album this month, but he gave us another treat just weeks before his new record hits the shelves. The music video for his latest single “Hold On” is here and it’s as emotional as it gets.
Directed by his frequent collaborator Colin Tilley, this music video sees Bieber playing a bank robber on the run. As the video progresses, we get to learn why he decided to commit robbery in the first place. The singer’s love interest, played by Christine Ko, was diagnosed with cancer and they’ve been struggling to cover medical expenses.
“Hold On” is the latest single Bieber used to tease his upcoming album Justice, set to be released on March 19th. According to the official statement on social media, the Canadian singer said that the main goal of this album is to create music that people can relate to and connect to so they feel less alone.
“Hold On” was preceded by several singles that became instant hits. He kicked things off with the Chance the Rapper collaboration “Holy” before proceeding to release “Lonely” with Benny Blanco and later dropped solo single “Anyone”.