Streaming gets a rough ride in the media because many people think that it’s not bringing people music in the right way, and it’s hurting the industry. Here’s what you need to know to help correct that perspective.
Artists Make Plenty Of Money From Streaming
You may have heard that artists don’t get paid very well for streaming. This isn’t the case. In fact, Tycho, who have been nominated for a Grammy award, make 53% of their income from streaming!
Not bad, right? Artists who own their own rights get 100% of the streaming revenue. It only goes down when their publishers and labels take their cut, and that’s something the artists were paid for in advance.
Streaming Is Good For New Acts
We’ve all been told that streaming benefits the established acts over the new ones. Yet, streaming has created plenty of breakout acts such as Robin Shulz, Danny Ocean, and Lil Uzi Vert.
Streaming helps new artists break into new territories at no cost to themselves. This, in turn, raises their profile and their earnings.
Streaming Didn’t Kill The Album
Downloading killed the album. When people could pirate a whole record at no cost – they only ever listened to the tracks they liked. They stopped listening to the whole thing.
In contrast, streaming may help albums because there’s no cost to trying the whole thing rather than playing it safe and sticking to what people know.
So, there you have it – streaming is not heralding the death of the music industry, in fact, it’s helping new artists, making people money and helping to shore up the album too!
