Florence and the Machine have released a visually stunning music video for new track “Big God.”
The video shows what looks like a group of colorful, dancing ghosts on a puddle of dark water.
“‘Big God’ was written about that feeling when someone has not replied to your text, the modern phenomenon of ‘ghosting’ which is one of my favorite words but not my favorite feeling,” Florence said about the track.
“I was describing it to someone and they said to me ‘you need a big god’, as if the need in me were so cavernous it would take something enormous to fill it. Probably something bigger than a text message.”
She added: “It’s always been a very physical song, I saw a dance piece in my head as I was writing it, so to co choreograph something with Akram Khan was a huge honor. Autumn de Wilde fully understood what I was trying to do. The power of the desire within the void. Left with yourself to rage and wonder. And really it is yourself you are raging against. Not the ghost.”
The track will feature on Florence’s upcoming album High as Hope which is due for release later this month.
