The songs we’re talking about, including “Old Town Road” by Lil Nas X and “Truth Hurts” by Lizzo, saw the light of day long before TikTok came into the picture, but this app gave them something classic channels of promotion just couldn’t do.

It gave them a little push and led to countless memes that quickly left TikTok, and overflown the rest of social media platforms. People decided they wanted to hear them in full after being exposed to a couple of catchy beats, and their viral popularity on this app quickly led to something bigger.

“Old Town Road” currently holds the title of the longest-reigning no. 1 song on the Billboard Hot 100 chart, and we’re yet to see if this app is going to put another hit of that magnitude on the map. Arizona Zervas had signed with Columbia Records after his song “Roxanne” found viral fame on TikTok, and we can’t wait to discover other rising stars using this app in 2020.

The post How TikTok Changed Music Industry in 2019 appeared first on Hot Pop Today.

The viral track was released on October 10 and it has nearly 50 million streams on Spotify and it topped the Spotify U.S top charts for a week, making Zervas the first unsigned artist to receive this in three years.

In addition to Spotify playlists, the song has had international fame as well, reaching playlists in Malaysia, Italy, Switzerland, Germany, and Japan.

Zervas released his first single “Don’t Hit My Line” in 2016 and in total he has released 30 songs.

Columbia Records also signed viral star Lil Nas X (“Old Town Road”) earlier this year.

The post Columbia Signs Arizona Zervas the “Roxanne” Singer appeared first on Hot Pop Today.

The songs we’re talking about, including “Old Town Road” by Lil Nas X and “Truth Hurts” by Lizzo, saw the light of day long before TikTok came into the picture, but this app gave them something classic channels of promotion just couldn’t do.

It gave them a little push and led to countless memes that quickly left TikTok, and overflown the rest of social media platforms. People decided they wanted to hear them in full after being exposed to a couple of catchy beats, and their viral popularity on this app quickly led to something bigger.

“Old Town Road” currently holds the title of the longest-reigning no. 1 song on the Billboard Hot 100 chart, and we’re yet to see if this app is going to put another hit of that magnitude on the map. Arizona Zervas had signed with Columbia Records after his song “Roxanne” found viral fame on TikTok, and we can’t wait to discover other rising stars using this app in 2020.

The post How TikTok Changed Music Industry in 2019 appeared first on Hot Pop Today.

The viral track was released on October 10 and it has nearly 50 million streams on Spotify and it topped the Spotify U.S top charts for a week, making Zervas the first unsigned artist to receive this in three years.

In addition to Spotify playlists, the song has had international fame as well, reaching playlists in Malaysia, Italy, Switzerland, Germany, and Japan.

Zervas released his first single “Don’t Hit My Line” in 2016 and in total he has released 30 songs.

Columbia Records also signed viral star Lil Nas X (“Old Town Road”) earlier this year.

The post Columbia Signs Arizona Zervas the “Roxanne” Singer appeared first on Hot Pop Today.