TikTok’s old licensing agreement with UMG expired on January 31, and the feud between them erupted after they failed to find a common ground. UMG accused TikTok of “trying to build a music-based business, without paying fair value for the music”, refusing to sign a new deal before getting fair compensation for their artists and protection from the harmful effects of AI.

Two months later, UMG and TikTok finally patched things up, and songs by the likes of Harry Styles, Ariana Grande, The Weeknd, and Lana Del Rey will soon be available on TikTok again. According to UMG’s CEO Lucian Grainge, their new deal with TikTok “focuses on the value of music, the primacy of human artistry, and the welfare of the creative community.”

Shou Chew, CEO of TikTok, described music as an integral part of this social media platform and said they’re pleased to have found a path forward with Universal Music Group.

“We are committed to working together to drive value, discovery, and promotion for all of UMG’s amazing artists and songwriters, and deepen their ability to grow, connect, and engage with the TikTok community,” said Chew in a statement.

The post UMG Bringing Their Music Back to TikTok After Reaching a New Deal appeared first on Hot Pop Today.

TikTok’s old licensing agreement with UMG expired on January 31, and the feud between them erupted after they failed to find a common ground. UMG accused TikTok of “trying to build a music-based business, without paying fair value for the music”, refusing to sign a new deal before getting fair compensation for their artists and protection from the harmful effects of AI.

Two months later, UMG and TikTok finally patched things up, and songs by the likes of Harry Styles, Ariana Grande, The Weeknd, and Lana Del Rey will soon be available on TikTok again. According to UMG’s CEO Lucian Grainge, their new deal with TikTok “focuses on the value of music, the primacy of human artistry, and the welfare of the creative community.”

Shou Chew, CEO of TikTok, described music as an integral part of this social media platform and said they’re pleased to have found a path forward with Universal Music Group.

“We are committed to working together to drive value, discovery, and promotion for all of UMG’s amazing artists and songwriters, and deepen their ability to grow, connect, and engage with the TikTok community,” said Chew in a statement.

The post UMG Bringing Their Music Back to TikTok After Reaching a New Deal appeared first on Hot Pop Today.